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Initiatives on communication to increase the social and economic value of statistical information

Gregorio Izquierdo Llanes
Presidente del Instituto Nacional de Estadística
Instituto Nacional de Estadística
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Miguel de Castro Puente
Director General de Planificación, Coordinación y Difusión
Instituto Nacional de Estadística
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Adolfo Gálvez Moraleda
Subdirector General de Difusión Estadística
Instituto Nacional de Estadística
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  • Abstract
    In an increasingly competitive environment with data accessible from different sources, the values of official statistics should be highlighted to users. Quality, credibility and utility should be part of the communication strategy in order to make the official statistics more used and therefore, to increase their social value and contribute to economic development. The Spanish National Statistics Institute (INE) shows some communication strategies targeted to promote awareness and use of official statistics while working on assessing the impact of these actions.
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